The Green Scene
Once upon a time, weed lived in the shadows. It was whispered about in basements, coded into lyrics, and referenced with the kind of wink that said, “If you know, you know.” Fast forward to today, and cannabis is front and center: headlining music festivals, walking red carpets, and turning up in some of your favorite Netflix binges.
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On the Record: Cannabis + Music
From jazz clubs in the 1920s to hip-hop beats blaring through Bluetooth speakers today, cannabis and music have always vibed together. The plant’s influence can be found in lyrics, on album covers, and in backstage green rooms across every genre.
Hip-hop is perhaps the most obvious genre when it comes to weed references. Artists like Snoop Dogg, Wiz Khalifa, and Curren$y have built full-blown brands and identities around their love of cannabis. For them, it’s not just a lifestyle—it’s a business model, a marketing tool, and a personal passion rolled into one.
But cannabis isn’t confined to rap verses and smoke-filled cyphers anymore. Pop and R&B stars like Miley Cyrus, Rihanna, and The Weeknd have openly celebrated weed in songs and interviews. Even more mainstream artists, including Lady Gaga and Billie Eilish, have shared their experiences with cannabis use and its creative benefits.
What might surprise some? Country music is lighting up, too. Once known for its beer-and-bourbon anthems, the genre is now including more cannabis content in its lyrics and lifestyle. Kacey Musgraves dropped a cheeky “Roll up a joint” line in her Grammy-winning hit Follow Your Arrow, while artists like Willie Nelson (a longtime cannabis advocate), Margo Price, and Sturgill Simpson continue to normalize weed use within their audiences. Even newer acts like Orville Peck and Koe Wetzel are blurring genre lines and bringing cannabis into the mix.
Across genres, it’s clear: weed isn’t a subculture anymore. It’s the culture.
Rolling on Screen: Weed in Movies + TV
Cannabis is no longer just the punchline in stoner comedies—it’s become a central (and sometimes nuanced) character in modern film and television. From cult classics to prestige TV, weed is rolling across every screen.
Classic comedies like Half Baked, Pineapple Express, and Dazed and Confused still get heavy rotation, and for good reason—they paved the way for weed to go mainstream in entertainment. But these days, the green is glowing in more places than ever.
The Netflix original Disjointed may not have lasted long, but it featured Michigan-native Kathy Bates running a dispensary—long before it was normalized on TV. More recently, shows like Shameless included cannabis plotlines alongside its chaotic family drama, and Letterkenny has earned cult status for its rural vibes, dry humor, and constant weed references.
Workin’ Moms, Broad City, The White Lotus, and even Ted Lasso have all made room for the plant—either as a comedic tool or a casual accessory to everyday life. On the animated side, Big Mouth and South Park keep the stoner humor alive for all generations.
And let’s not forget reality TV. Celebs from The Real Housewives franchises to Cooking with Paris have featured cannabis products or events, helping to normalize consumption for mainstream (and sometimes unexpected) audiences.
What’s changed? Cannabis is no longer just a symbol of rebellion—it’s now part of everyday storytelling. Whether it’s comedy, drama, or docuseries, the green has gone prime time.
Style High Club: Cannabis in Fashion
Cannabis isn’t just something you smoke anymore—it’s something you wear.
From luxury brands to streetwear drops, cannabis culture is showing up in closets and lookbooks everywhere. Think leafy prints, faded greens, oversized puffers (pun intended), and a vibe that screams laid-back, high-end cool.
HUF, Stüssy, and Supreme have all dropped weed-inspired collections. Brands like Cookies and Runtz—started by artists in the industry—have turned from strain names into full-blown fashion empires, with hype-worthy hoodies and slides seen on everyone from athletes to influencers.
Even Adidas dropped a 4/20-themed Campus sneaker. And Nike SB Dunks have released several weed-adjacent colorways (hello, “Skunk” Dunks), causing full-on buying frenzies.
The high-fashion world is getting in on the action too. Designer Mara Hoffman has spoken about hemp’s role in sustainable fashion. Stella McCartney uses hemp fabrics in several pieces. And smaller indie designers are experimenting with cannabis fiber blends for clothing that’s not only stylish but eco-friendly. If the future of fashion is green, we’re all about it.
Celebrities Embracing Cannabis
We’ve already talked about Snoop and Wiz, but let’s give a nod to some of the other OGs who’ve helped shape the cannabis landscape:
- Willie Nelson has been a proud pothead for decades—and even founded Willie’s Reserve, a line of flower, edibles, and vape products.
- Cheech & Chong, the godfathers of weed comedy, still tour and sell cannabis gear and products.
- Tommy Chong beat cancer with the help of cannabis—and has his own CBD and THC brand.
- Seth Rogen co-founded Houseplant, a chic cannabis lifestyle brand complete with beautiful home goods and curated strains.
- Jay-Z launched Monogram, a luxury cannabis brand with top-shelf vibes and high design aesthetics.
- Mike Tyson runs Tyson 2.0, a product line that includes “Ear-Resistible” gummies shaped like (yes) bitten ears. (Find Tyson at your favorite TFS location)
- Kristen Bell, Sarah Silverman, and Chelsea Handler have all openly shared their love for edibles, making cannabis use feel more relatable than ever.
- Even Martha Stewart (yes, that Martha) has her own line of CBD gummies—and let’s be real, if Martha’s on board, the stigma’s officially on life support.
Our Final Toke
So, what does this full-blown weed renaissance actually mean?
In a word: progress.
The more cannabis shows up in pop culture, the less taboo it becomes. Representation matters. When your favorite artist raps about rolling a blunt before a sold-out show, or your favorite actress lights up in a Netflix original without it being a big deal, it chips away at the stigma. It makes cannabis part of normal adult life—not something shameful, criminal, or “bad.”
So whether you’re vibing to a stoney playlist, rewatching a classic high movie, or just rocking a leaf-emblazoned hoodie, know this: you’re part of the Green Scene. And it’s never looked better.
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